Discovering the brand persona

One of the most overlooked, yet most important, elements of building a business is crafting the brand persona. Many people view the brand to be nothing more than a logo and name, however the reality is that a brand is much more than that. The brand is a specific perception in customers’ minds concerning the qualities and attributes of a product or service. Discover your brand persona today!

Social media trends 2018

As one of the fastest growing industries in the world, social media has become an essential element in the overall Strategic Marketing Plan. The purpose of social media marketing is to increase visibility by building relationships and communicating with potential customers. It is reported that nearly 78% of small businesses are utilizing social media to generate business and validate their expertise. Check out the latest social media trends.

Video marketing

Forbes recently reported that video marketing in one of the fastest-growing and most in-demand forms of marketing out there, video marketing stands out as one thing all marketers should be using right now. Not convinced you need video? Maybe this will convince you.